SOLOVAIR X YMC
Established in 1995, London based designers Fraser Moss and Jimmy Collins borrowed industrial designer Raymond Loewy’s slogan, ‘“you must create your own design style”, in order to name their emerging clothing company. Renowned for easy-to-wear pieces, YMC's inspiration derives from work wear, the football terraces of the early 80s, and American and British military wear. From the uniforms and sportswear they borrowed precision and crisp functionality, and from punk they embraced dark humour and nonconformist attitudes. Prefering to avoid seasonal trends, YMC's timeless designs have been the foundation of the label’s success for over two decades.
Identified by a keen eye to detail, an emphasis on texture, colour and print; YMC follow the Modernist’s ethos that form follows function. YMC provide clothing that is both distinctive, highly wearable are pieces to stand the test of time.
Since 2014, NPS Shoes has collaborated with YMC to produce designs which fuse their contemporary design with traditional British shoe manufacturing methods (see archive styles below). In 2016, all footwear seen in YMC's Autumn Winter London Fashion Week collection were manufactured in our Wollaston factory.
YMC's Autumn Winter 2019 Walking Boots and Monk Shoes (pictured below) were featured in Hypebeast as an example of finely crafted British made footwear. Featuring full-grain leather, both styles detailed a chunkier Soft-Suspension sole without contrast welt stitching for a muted silhouette.
We are proud manufacturers of YMC footwear and continue to look forward to working with the brand for their seasonal collections.
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